In today's fiercely competitive business environment, it is important to have some form of presence on the web. But with millions of companies fiercely competing for a bit of space and attention online, how can your website be noticed and ultimately boost your sales? And the answer lies in search engine marketing (SEM).
A type of internet marketing, SEM involves promoting your website by increasing your visibility on search results through optimisation and advertising. How do you do this? Here are the methods and metrics that you can use in optimising your site through SEM:
Along with HTML validators and web analytic tools, these can provide you information about your site and its visitors, enabling you to measure your site's success. These can also provide you conversion-related data.
Keyword Research & Analysis
This usually involves three steps: 1) making sure that search engines can indexed your website, 2) determining your site's and products' most relevant and used keywords, and 3) utilising these keywords on your site so that you can generate and convert traffic.
These tools enables you to search for information about the owners of a particular site, domain, or IP address in the web, giving you valuable data relating to issues about copyright and trademark.
Website Saturation & Popularity
This will enable you to measure how visible your website is on search engines and determine how many of your site's pages are indexed on search engines (saturation) and the number of backlinks your website has (popularity). With this, your pages must have keywords that users are searching for and they must rank sufficiently high in search engines.
SEM is getting competitive, but you can always outride the competition by having the right information and tools.